B2C Customer Registration

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B2C customers are customers who always register in the webstore online.

If webstore visitors visit your webstore for the first time and want to register as B2C customers, on the Login page in the Sana webstore, they must select the Consumer customer type. The choice between Consumer and Business is only available if you have both B2C and B2B registrations enabled.

On the Login page, a customer can enter an e-mail address. This field is not required. If a customer enters an e-mail address, it will be automatically filled in on the Creating a new account page.

Then, on the Creating a new account page, a B2C customer can register online by specifying personal data, like name, address, e-mail and password that will be used to log in to the webstore.

All other data like currency and tax information is copied from the customer template assigned to the country in SAP ECC. Therefore, you must set up the necessary countries and customer templates required for customer registration.

After B2C customers register in the Sana webstore, they will receive an e-mail informing them about successful registration. Confirmation e-mails are the first line of official communication that a webstore owner has with customers once they have registered in a webstore. By creating an account in your webstore, your customers will receive the welcome e-mails. The New Shop Account e-mail template is used to send a welcome e-mail to a customer.

When a B2C customer registers online in the Sana webstore, the customer is created in SAP ECC based on the customer template associated with the country in ERP and data entered by the customer during registration. After registration the shop account is automatically created, activated and approved in Sana Admin.

Create Customer Templates

Customer templates can be created using a customer master record in SAP ECC.

Transaction Codes

• Create Customer (XD01)

• Change Customer (XD02)

• Display Customer (XD03)

Customer templates are customer records that should be predefined with data, like currency and tax information. This data will be automatically copied from the template customer associated with the country to the newly registered customer, guest customer, or prospect.

Assign a B2C Customer Template to the Countries

When a B2C customer registers in the Sana webstore online, a customer selects the country she or he lives in. In SAP ECC you must set up those countries which must be shown in your webstore and assign the necessary customer templates.

Step 1: In SAP ECC in the main menu of the Sana Commerce Cloud add-on, click Webstore Configuration.

Step 2: In the Webstore Id field, select your webstore and click on the Change Webstore Settings button at the top of the window. Expand the Webstore Settings area. Use the Visible Countries table.

Step 3: In the B2C Customer column, assign the necessary customer template.

Step 4: Enable the Visible checkbox for those countries which must be shown in the Sana webstore.

For more information, see Countries.

In SAP ECC in the Webstore Customers Overview table, using the B2C customer checkbox, you can see whether the customer is B2C or B2B. It is possible to change the customer type. You can only change the customer type if you are sure about it. When you change the customer type, certain functionality may or may not be available to the customer.

For more information, see Webstore Customers Overview.

Related Articles

Sana: B2C Customer Registration
B2C Registration (system page)