SEO
The table below provides the description of the settings on the SEO tab.
|
Field |
Description |
|---|---|
|
Indexing |
Use this option to allow or deny a product page to be indexed and crawled by search engine robots. |
|
Meta title |
Add meta title and meta description to a product page. Here you can specify meta title and meta description for a specific product page, but there is also a possibility to set meta title and meta description globally for all product pages on the Meta data tab on the Search engine optimization page. Meta title and meta description added to a specific product page have higher priority. It means that if there is meta data set for a specific product and there is meta data set globally for all products, the latter will be ignored. Meta title is shown in the Web browser on a tab of the opened page. If meta title is not specified neither for a specific page, nor for all pages globally, the title of the opened page and the name of the webstore set in the Sana Admin settings will be shown on the tab of the Web browser. If you enter a meta title, you can also use the [StoreName] replacement tag. This tag will be automatically replaced with the webstore name set in the Sana Admin settings. Meta description describes your page to search engines. It should provide concise explanation of the web page contents. Meta description is used on search engine results pages to display short description for a given page. The value of the replacement tag or the meta data and description manually entered on the Meta data tab on the Search engine optimization page will be shown as the placeholder text in the Meta data and Meta description fields for each product page. In this way, you can clearly see which meta data is used for each page and change it if necessary. Meta title and meta description are important factors for a successful search engine optimization of your webstore. |
|
Meta description |
|
|
Main navigation item |
Specify the main navigation item. This is the navigation path to a product that is used to build a breadcrumb on a product page. To show a breadcrumb on a product page, you must assign a product to the product category. The selected main navigation item is shown in the canonical URL in the HTML of the page. If a product is assigned to multiple product categories, you can select the necessary product category in the Main navigation item field. If this field is empty, the main navigation item will not be shown in the canonical URL. If you import item categories from the ERP system, the main navigation item is automatically assigned to the item. It is also possible to automatically assign main navigation items to all products when you retrieve them from the ERP system. For example, you have prepared products in the ERP system and assigned them to the necessary categories, then if you enable the Automatically set main navigation item option on the Search engine optimization page and run Rebuild index for the Product import task, the assigned product category will be saved to the Main navigation item field on the SEO tab for each product. |
You can use replacement tags to create meta data for a product page.
