B2B Customers

NOTE

Applies to: Sana Commerce Cloud 118 and higher in SAP S/4HANA.

In Sana Admin B2B customer registration is available starting from Sana Commerce Cloud 1.51.

To allow B2B customers to register in the webstore online, you must set up the necessary settings in Sana Admin and SAP S/4HANA. For more information about settings in Sana Admin, see B2B Customer Registration.

In recent years, those in B2B businesses have become increasingly interested in digital transformation. More and more businesses are switching to online sales instead of or in addition to in-person sales. This has been influenced by various factors, such as the digitalization of society and COVID-19. To increase sales and improve the customer experience, we offer online customer registration for B2B customers. Moreover, if you serve both B2C and B2B customers, you may need to request different information about B2C and B2B customers during registration.

Sana Commerce Cloud provides two ways to register B2B customers:

  • New B2B customers can register in the Sana webstore online on their own.

  • A webstore administrator can create shop accounts in Sana Admin for those B2B customers that already exist in the ERP system.

If webstore visitors visit your webstore for the first time and want to register as B2B customers, on the Login page in the Sana webstore, they must select the Business customer type. The choice between Consumer and Business is only available if you have both B2C and B2B registrations enabled.

On the Login page, a customer can enter an e-mail address. This field is not required. If a customer enters an e-mail address, it will be automatically filled in on the Creating a new business account page.

Then, on the Creating a new business account page, a business customer can register online by specifying personal data, like name, address, e-mail and password that will be used to log in to the webstore.

All other data like currency and tax information is copied from the customer template assigned to the country in SAP S/4HANA. Therefore, you must set up the necessary countries and customer templates required for customer registration.

After B2B customers successfully register in the Sana webstore, they will see a B2B registration success page.

When a B2B customer registers online in the Sana webstore, the customer is created in SAP S/4HANA based on the customer template associated with the country in ERP and data entered by the customer during registration. After registration the shop account is automatically created in Sana Admin.

Related Articles

Sana: B2B Customer Registration
B2B Registration (system page)
B2B Registration Success (system page)