One Step and Multi Step Checkout
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One of the key elements of the online shopping experience is the checkout process. The checkout represents a fully customizable path that the customers need to go through to purchase products offered in your webstore. It guides customers through several steps like shipping information, delivery and payment methods, and order review.
The checkout is often the most complicated part of placing an order online and it is the most critical area of a webstore. Thus, an optimized and easy to use checkout process is vital to achieving successful sales on an online store.
Sana Commerce Cloud supports two checkout scenarios - multi step and one step, so you can go with the one which suits better the needs of your business.
You can control which type of checkout should be used in the webstore from Sana Admin. In Sana Admin click: Setup > Ordering > Checkout & ordering.
Use the field Checkout type to choose one step or multi step checkout for different types of customers.
One Step Checkout
If One step checkout is selected, all checkout steps will be shown on a single page.
The aim of the one step checkout, as opposed to the multi step checkout, is to get the customer through the checkout process as simply and quickly as possible and, as a result, to reduce customer abandonment and to increase online sales conversion. Customers can see all checkout information right away and can fill in or edit any step without going back and forth, which makes online ordering as simple as possible.
One step checkout supports all ordering features, like shipping information, delivery and payment methods, order overview, guest checkout, creation of different sales document types (quotes and orders), quote to order conversion. It is fully responsive and perfectly works on all types of mobile devices.
You can also add any text to the top and the bottom of the one step checkout page using the In-site editor. This might be useful, if you want to inform your customers about delivery and payment methods available in your webstore, for example. By default, the demo texts are used. Thus, you must change them. You can also delete these texts using the In-site editor, in case you do not need them.
For more information, see One Step Checkout.
Multi Step Checkout
If Multi step checkout is selected, all checkout steps will be shown separately.
Multi step checkout might be beneficial to those customers, especially business customers, who usually create more complex and very large orders.
For more information, see Multi Step Checkout.