E-mail Marketing

E-mail marketing is a kind of digital marketing that takes place when companies send e-mails with commercial material to people who have subscribed to their newsletter.

E-mail marketing can be used to acquire new customers and build trust or enhance a company’s relationship with the current customers and turn them into repeat customers over time. It is one of the best ways to keep customers informed about new promotions or sales you are running. Email marketing is also very effective in giving customers the awareness about your brand, also it helps to stay engaged with the audience.

Sana Commerce Cloud has a standard Newsletter Subscriptions feature that allows your customers and webstore visitors to subscribe to your webstore newsletter. It adds the newsletter signup box to the footer of the Sana webstore.

Besides, Sana Commerce Cloud integrates with leading third-party email marketing services, like Mailchimp and Dotdigital.

Using these email marketing services together with Sana Commerce Cloud, you can connect with your customers, deepen relations, drive sales, and ensure the growth of your business. You can make sure that your e-mails get to the right people at the right time based on your customers' behavior, preferences, and sales order history.

Below, see some other email marketing benefits which prove that it is a must-have in your digital marketing strategy.

High Return on Investment

E-mail marketing is one of the most cost-effective ways of marketing your business. E-mail marketing costs very little, compared to other marketing channels. For every $1 spent, $40 is the average return on email marketing investment.

Segmentation

Using e-mail marketing, it is possible to segment customers based on their preferences, which allows you to craft a marketing message that speaks directly to each target audience.

You can use customer segments in Sana Commerce Cloud for Mailchimp and Dotdigital to show your most profitable customers how deeply you appreciate their business and confidence by sending them personalized e-mails. Mailchimp and Dotdigital also offer the standard segmentation functionality.

Increased brand awareness

When you communicate with your customers on a regular basis, they are becoming more aware of your brand and what it stands for. In this way, your company name stays top of mind and the next time a customer needs products or services, there is a good chance that they will choose exactly your company.

Metrics

Metrics and reports are provided for each sent email that show open rates, click-through rates, conversion rates and so on. You can monitor which information your customers are most responsive to and target your marketing strategy towards more successful campaigns and topics of interest.

For example, Mailchimp offers:

  • Campaign reports, using which you can track and analyze data on clicks, opens, social activity, e-commerce purchases, and other interactions.

  • Ad reports show how your ads are doing based on acquired customers, views, clicks, and return on investment (ROI).

  • Landing page reports are used to measure the success of your landing pages with metrics like views, clicks, list signups, and revenue.

Dotdigital also offers campaign reports, advanced tracking, return on investment reporting and many other features which will help you to collect useful information from your customers and lead your business to a new level.