Webstore Search

In the rapidly evolving world of e-commerce, having an optimized search within a webstore is not just a luxury – it's a necessity. An effective search plays a critical role in shaping the user experience, influencing purchase decisions, and ultimately determining the success of a webstore. Customers expect to find what they need quickly and efficiently, and a well-designed search ensures this happens. Without it, potential sales can be lost, driving customers to competitors.

Key Benefits of an Effective Search in Your Webstore

  • Higher conversion rates: Users are more likely to make purchases when they can easily find what they need.

  • User satisfaction: A well-designed search enhances the overall user experience, leading to higher satisfaction.

  • Reduced cart abandonment: Easier product discovery reduces the likelihood of customers abandoning their carts out of frustration.

  • Understanding preferences: Analyzing search data provides insights into customer preferences and trends.

  • Customer retention: A seamless search experience encourages customers to return, fostering loyalty.

  • Differentiation: Superior search functionality can set a webstore apart from competitors.

When you are configuring search settings for your webstore, you should understand their purpose to make sure your search functionality is being used to its full potential.

Webstore visitors can search products by their IDs, names, by various product information in your ERP system and by content on the product details pages. Besides, webstore visitors can search for content, like blog articles, content pages, FAQ pages and news pages.

If you have all required product information and by adding keyword fields in Sana Admin, you can allow your webstore visitors to search for products, for example, by product categories or description in addition to product IDs, names and content on the product pages. For example, if you use barcodes for products in your ERP system, you can add the BarCode field to the Keyword fields in Sana Admin. It will also allow your sellers to quickly find the products they need by their barcodes.