Tweakwise Search & Merchandising
Compatibility: Sana Commerce Cloud 1.112 and higher.
Customers interested in integrating Sana Commerce Cloud with Tweakwise should purchase Tweakwise, as it is a third-party solution. Customers can also discuss directly with Tweakwise the solutions, pricing levels, services, and features they provide.
Tweakwise is an advanced product discovery and merchandising platform that focuses on improving search capabilities, navigation, and personalization for e-commerce websites.
The Tweakwise Search & Merchandising app is an AI-powered advanced search solution for B2B merchants managing large inventories or complex product specifications. Nowadays, webstores become increasingly content-heavy and challenging to navigate, Tweakwise empowers merchants to deliver optimized search and merchandising functionalities, making it easier for customers to find the right products quickly and effortlessly.
Integrating Sana Commerce Cloud with Tweakwise offers advanced capabilities that replace Sana's default product search (Lucene) in the Sana webstore, providing a fully integrated search solution. Also, the Tweakwise Search & Merchandising app introduces advanced search and filtering capabilities, enables personalized results based on product catalog specifics, customer segmentation, and merchandising strategies. By personalizing product discovery, the Tweakwise Search & Merchandising app helps to improve the overall customer experience, increase order value, and boost conversion rates. Tweakwise is a complex solution that will definitely take your webstore to a higher level.
Key Benefits
For Merchants
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Increase conversions: You can personalize product list and search results pages to align with customer preferences, making it easier for them to find desired products and convert potential bounces into sales.
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Boost average order value: Simplify product discovery and offer dynamic product suggestions to encourage customers to add more products to their shopping carts, increasing the average order value.
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Improve customer experience: You can optimize product search by showing relevant search results and product suggestions, guiding customers directly to the products they need, and speeding up their purchasing journey.
For Customers
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Save time: The optimized search process enables customers to quickly find products they need, streamlining the ordering process and reducing time spent searching.
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Optimized navigation: Advanced search features such as synonym recognition, autocorrection, suggestions, sorting for products, categories, and smart filtering enhance user navigation, making it easier to explore desired products in the Sana webstore.
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Personalized experience: Customers benefit from a personalized shopping experience based on their previous activity in the Sana webstore, guiding them directly to relevant products and improving overall satisfaction.
Key Points
The Tweakwise Search & Merchandising app is designed to connect product data from your ERP system and Sana with Tweakwise. This product data can be automatically synchronized with Tweakwise.
With support for features such as search phrases, category, and attribute suggestions, the Tweakwise Search & Merchandising app provides you and your customers with unparalleled flexibility. AI-driven tools reduce manual configuration by automating tasks like synonym creation, while smart filtering and merchandising tools empower businesses to boost engagement and conversions effectively.
Search
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Advanced search algorithms: Optimize search results with AI-driven auto-correction for typos, phonetic phrases, synonyms, item number recognition, and product or category matching. Fuzzy search ensures suggestions appear even when no exact results are found, improving the product discovery process. The search preview displays multiple suggestion types, including search phrases, categories, and attribute recommendations, streamlining the customer’s journey.
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Smart filtering: Optimize filter options on search results and product list pages with Tweakwise’s smart filtering. Prioritize the most popular and relevant filters, improving navigation and enhancing conversion rates.
Merchandising
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Product spotlight: Highlight specific products in search results and product lists using the dynamic component features to drive sales and optimize product visibility. Dynamically sort and rank search results and product lists using parameters relevant to the business or customer. Pin specific products to the top, and boost visibility with sorting rules to add dynamic and personalized components to product list pages.
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AI personalized product suggestions: Deliver a personalized shopping experience by displaying recommendations based on customer behavior on the search results and product list pages.
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Analytics: Gain actionable insights into user behavior to optimize product placement and boost customer engagement.
For more information on how to use Tweakwise, refer to the official Tweakwise documentation.
