Product Attributes

Product attributes are product characteristics such as color, size, etc. that can be used to add product specifications, improve webstore search, and filter the catalog. Product attributes help customers filter through options and choose products that best match their needs. Using product attributes in your webstore is essential because they can enhance customer experience, increase sales and get your brand noticed in the crowded e-commerce world.

Sana Commerce Cloud allows to use product attributes created in your ERP or PIM system and use them in the webstore. In case your ERP system does not support product attributes, or its functionality is not good enough, or you do not want to use product attributes in your ERP or PIM system for some reason, then you can create product attributes in Sana Admin and use them just in the same way.

Besides, product attributes from your ERP or PIM system and product attributes created in Sana Admin can be used simultaneously in the webstore without causing any issues.

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