Dotdigital

Dotdigital allows you to send marketing e-mails, automated messages, and targeted campaigns. Dotdigital's robust marketing automation makes sure your e-mails get to the right people at the right time. Our integration between Sana Commerce Cloud and Dotdigital allows to send e-mails to the target customers based on their behavior, preferences, and sales order history.

Using Dotdigital, you can keep your customers up to date about different news or promotional campaigns, their purchases or new products they might like. Together with customer segments, you can show your most profitable customers how deeply you appreciate their business and confidence by sending them personalized e-mails. Don't you think your customers will be happy to receive the letters of gratitude with some discount offers for their next purchases? It helps you keep in touch with your customers and easily incorporate your customers' purchase activity into your e-mail marketing campaign.

Benefits to Integrate with Dotdigital

Create Compelling B2B Campaigns in Minutes

• Create effective marketing campaigns using our intuitive drag-and-drop editor. Our campaign creation features are optimized for maximum usability.

• Easily create winning campaigns on all channels with our easy editor, with no coding or developer resources required.

Smart Contact Scoring for Better Lead Nurturing

• Automatically score and rank contacts based on their engagement. You can customize the scoring rules and points so that they’re perfect for your business.

• Use lead scores to trigger campaigns and programs, enroll customers into address books, drive dynamic content, update scores in your CRM, and notify sales teams of a new opportunity.

Seamlessly Sync Data with CRM Integrations

• Dotdigital works with leading CRM platforms such as Microsoft Dynamics and Salesforce, and our open API allows bespoke integrations to suit your business.

• Keep a close eye on all marketing activity and performance as the data flows between platforms to keep the customer record accurate, no matter where you access it.

Data Security Tools to Keep You Compliant

• At Dotdigital we know how important your data is, and the way it’s handled. As an ISO 27001-accredited business, our strict compliance means you can operate effectively with tight security measures in place.

• Your B2B partners can rest assured that all data is treated with the utmost care and respect.

Frictionless Cross-Team Collaboration

• Dotdigital is built to support multiple team structures and team members. The team management area in Dotdigital allows account owners to grant or remove specific user permissions with ease.

• Plus, parent and child account structures allow multi-brand and multi-region brands to manage separate accounts. All while supporting collaboration where it counts, like with cross-account analytics.

Good to Know

• The General Data Protection Regulation (GDPR) may apply to the use of this tool. The GDPR became enforceable on 25 May 2018. Please read more about the use of Sana Commerce Cloud in combination with Dotdigital (last paragraph).

• Sana Commerce Cloud is integrated with Dotdigital using the REST API version 2.0. All API requests from Sana Commerce Cloud to Dotdigital made via HTTPS. For more information about dotdigital API, see Getting started with the API on the Dotdigital website.