Buyers increasingly use both traditional search engines and AI-powered tools to find products and research suppliers. They may search Google or Bing, review AI-generated answers in Google AI Overviews, or consult tools such as ChatGPT, Claude, Microsoft Copilot, or Perplexity for product and supplier recommendations. Search engine optimization (SEO) and generative engine optimization (GEO) make your Sana webstore and its content more discoverable across these channels.