Price attributes are specific characteristics or conditions that determine how prices should be set for a product or service. In Unified pricing management price attributes play a crucial role in defining the factors that influence how prices are calculated and applied across various transactions. They are used to customize and refine pricing rules based on factors such as customer type, order volume, product characteristics, geographic location, and more. By defining price attributes, businesses can tailor their pricing to reflect the unique needs of different customer segments, products, or market conditions.