Create Discounts

Step 1: In Sana Admin click: Sales > Discounts.

Step 2: On the Discounts page, click Add discount and select the discount type.

Depending on the selected discount type, different fields will be available for discount creation.

The table below describes the discount fields that are general for all discount types.

Field Description
Enabled for redemption Use this option to allow or forbid customers to use the discount.
Method Select the discount method. The available options are:

  • Code discount: A customer needs to enter the discount code manually to apply it to the shopping cart.

  • Automatic discount: It automatically applies to the shopping cart once all discount conditions are met.

Sana Commerce Cloud applies the automatic discount, which is the most profitable for a customer. If there are products in the shopping cart that meet the criteria for an automatic discount, but a customer enters a discount code, the code discount will override the automatic discount and will be applied.

If customers have a code discount, which is more profitable for them, they can apply it to the shopping cart. Code and automatic discounts cannot be applied simultaneously. Only one discount can be applied to the shopping cart.

For more information, see Discount Priority .
Discount code Enter a discount code or generate it automatically.

This field is required for code discounts. It should be at least 6 characters long and not more than 20.
Title Enter a discount title.

The discount title is shown in the shopping cart. This field is required for automatic discounts. You can enter the discount title in any installed language.

This field is optional for code discounts. If you do not specify a discount title, then just a discount code will be shown in the shopping cart.
Campaign Enter the campaign for a discount.

It is used to group discounts. For example, several discounts can be grouped under the campaign “Black Friday”.

The campaign is not shown in the Sana webstore, it is visible only in Sana Admin.
Active dates Enter the start date and the end date.

You can use the dates to specify the period when the discount should be valid.

If you leave these fields empty, the discount will always be valid.
Customer eligibility Using customer segments, you can make the discount valid only for customers that meet the criteria set in the customer segment, for example, profitable customers.

If you assign a customer segment to the discount, then you will see the icon  on the Discounts page. This way, a user can see an overview of all discounts on a page to which customer segments are assigned and do not need to check the settings of each discount.
Valid for customers checking out as guests Indicates whether the discount code is valid for guest checkout.

A webstore visitor becomes a guest only during the guest checkout process.

  • Enabled: If a webstore visitor enters the discount code in the shopping cart and starts checking out as a guest, the discount will be applied.

  • Disabled: If a webstore visitor enters the discount code in the shopping cart and starts checking out as a guest, the discount will be removed.
Maximum redemptions Select the maximum redemptions behavior. The available options are:

  • No limit: The discount can be used an unlimited number of times.

  • Maximum total redemptions: When you select this option, you can specify the number of Max. redemptions – how many times a discount can be used. When this number is exceeded, a discount will be invalid.

  • Per shop account: When you select this option, the discount usage is limited per customer. You can specify the number of Max. redemptions – how many times a discount can be used by a customer.
Minimum purchase requirement Specify the requirements a customer should fulfill to get a discount.

The available options are:

  • None

  • Purchase amount

  • Quantity of items

For more information, see Minimum Purchase Requirement.

Minimum Purchase Requirement

Using the minimum purchase requirement, you can specify the requirements a customer should fulfill to get a discount.

The available options are:

  • None: No requirements should be fulfilled by a user.

  • Purchase amount: The discount is applied only if the total price of products in the shopping cart is more or equal to the cost specified for this option. You must enter the amount including tax and the amount excluding tax per currency.


  • Quantity of items: The discount is applied only if the total quantity of products in the shopping cart is more or equal to the quantity specified for this option.

    You can specify the minimum product quantity required to get the discount for any unit of measure or for a specific unit of measure. If you specify the quantity for any unit of measure, then only the overall quantity of products in the shopping cart will be considered, the product units of measure will not matter.


    If you specify the quantity for a specific unit of measure, then both the unit of measure and the quantity will be considered for the discount to be applied. You can create several rules for several units of measure. In this case, one of the rules should be fulfilled by a customer for the discount to be applied. For example, you set the value 5 for Piece and 1 for Box. If a user adds 5 products in the Piece unit of measure to the shopping cart the discount will be applied, or if a user adds 1 product in the Box unit of measure, the discount also will be applied.

    The general quantity of all products available in the shopping cart is considered. It means that if a user adds 2 pieces of one product and 3 pieces of other product to the shopping cart and according to the rule there should be 5 pieces, the discount will be applied.

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