Available Metrics (KPIs)

• Conversion rate: The percentage of customers who placed an online order after logging into their account during a rolling 3-month period. A higher value indicates more effective conversion to orders. This helps you understand how effectively your webstore turns visitors into buyers.

• Bounce rate: Single-page or non-engaged sessions divided by total sessions during a rolling 3-month period. A lower value indicates visitors finding the site relevant and engaging. Ideally, you want this number to be as low as possible. A high bounce rate may suggest poor landing page relevance or usability issues.

• Meaningful engagement rate: Sessions that include a search, product view, or add-to-cart, divided by total sessions during a rolling 3-month period. A higher value indicates visitors interacting more meaningfully with your webstore.

Recommended Actions

Use the Set up button for any recommended action to open a pop-up with step-by-step guidance and direct links to the relevant Sana Admin settings.

• Enrich product media: Add high-quality images, videos, and 360 views to product pages to build buyer confidence.
  

• Build branded content pages: Use the visual designer to create landing pages and set a branded home page.
  

• Localize your webstore: Install language packs and translate content so buyers can shop in their language.