Available Metrics (KPIs)

• Conversion rate: The percentage of customers who placed an online order after logging into their account during a rolling 3-month period. A higher value indicates more effective conversion to orders. This helps you understand how effectively your webstore turns visitors into buyers.

• New webstore customers: Number of customers that registered and placed their first online order during a rolling 6-month period. A higher value indicates a faster-growing online customer base.

• Online revenue from new customers: Total value of online orders from customers that registered and placed their first online order during a rolling 6-month period. A higher value indicates stronger revenue contribution from newly acquired online customers.

Recommended Actions

Use the Set up button for any recommended action to open a pop-up with step-by-step guidance and direct links to the relevant Sana Admin settings.

• Set up order authorizations: Configure sub-account roles and approval limits so orders route through the webstore.
  

• Enable quote-to-order conversion: Let customers self-convert quotes to orders inside the webstore.
  

• Configure sales agreements: Enable contract pricing from your ERP and reduce manual order handling.