This success track focuses on reducing friction to increase digital adoption and order placement across customers and internal sales.

Available Metrics (KPIs)

• Customers active online: The percentage of customers with shop accounts who logged in to your Sana webstore during a rolling 6 month period. A higher value indicates stronger digital adoption. This metric indicates customer engagement with your webstore.

• Average time to first online order: The average number of days between a customer's account creation and their first online order during a rolling 12 month period. A lower value indicates faster customer activation. This helps you understand how quickly new customers are converting.

• Online share of total revenue: Shows your online revenue as a percentage of total revenue (including offline channels) during a rolling 6 month period. A higher value indicates stronger adoption of online sales. This helps you understand your digital channel's contribution to overall business.

Recommended Actions

• Personalize product catalogs: Show relevant products to each customer using customer-specific catalog visibility and customer assortments. This simplifies ordering and improves user experience.

  Clicking on the Set up button, you will see a pop-up that provides step-by-step guidance and links directly to the relevant Sana Admin settings.

  

• Improve product search: Improve product discovery by optimizing search functionality, helping customers find what they need faster.

• Enable repeat ordering: Speed up repeat purchases with saved lists and order templates, allowing customers to reorder frequently purchased items faster.