Acquire New Customers

This success track focuses on expanding the customer base by acquiring new buyers and shifting more orders to online channels.

Available Metrics (KPIs)

  • Percentage of orders placed online: Online orders divided by total orders during a rolling 6-month period. A higher value indicates a stronger shift of orders to the online channel.

  • Manual order entry volume: Number of orders created outside the online channel during a rolling 6-month period. A lower value indicates more orders shifting away from manual entry, freeing up your team.

Recommended Actions

Use the Set up button for any recommended action to open a pop-up with step-by-step guidance and direct links to the relevant Sana Admin settings.

  • Enable customer self-registration: Let new buyers register online and configure registration fields to reduce form friction.

  • Open your store to new buyers: Switch to a public store and enable guest checkout so prospects can browse and buy without an account.

  • Improve search engine visibility: Configure meta data, URLs, and sitemaps so search engines can index and rank your store.