What Is Sana Commerce Insights?
Only the Sana Admin users with the System Administrator or Sana Commerce Insights Viewer role have access to Sana Commerce Insights.
Making informed decisions in B2B e-commerce requires more than just web traffic stats or sales figures in isolation. That’s why we built Sana Commerce Insights (SCI) - a powerful analytics solution that brings together your online store data, ERP-connected transactions, and real customer behavior in one place.
Built on Microsoft Power BI, SCI gives you immediate access to actionable dashboards and reports - no technical setup needed on your side. You’ll gain a clear view of how your customers interact with your webstore, which products drive performance, and how your business is evolving over time.
Whether you’re optimizing adoption, boosting conversion, or improving online customer experience, SCI gives you the clarity and confidence to move your digital commerce forward.
To see the reports, log in to Sana Admin and go to: Analytics > Sana Commerce Insights.
Powered by Three Data Sources
Sana Commerce Insights (SCI) combines data from three key sources to give you a complete, reliable view of your B2B webstore performance:
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Your ERP system – The single source of truth for all orders, revenue, and customer data - online and offline.
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Piwik PRO Web Analytics – Click-by-click behavior tracking of logged-in customers to understand what they do in your store.
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Your Sana Store – The link between ERP and analytics, connecting customer behavior to actual sales.
Unlike tools like Google Analytics, SCI gives you individual-level insights and ties them directly to real revenue - no manual setup, no data silos, just one clear picture of what’s working and what’s not.
From Insights to Action: Data That Drives Real Results
Sana Commerce Insights (SCI) isn't just a collection of dashboards - it’s a decision-making tool designed to help you grow your webstore, increase adoption, and optimize the full customer journey.
The reports are fully interactive and built to help you:
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Drill into performance by product, customer, region, time period, and more.
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Identify cross-sell and upsell opportunities.
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Track adoption of your webstore vs. offline channels.
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Compare your store’s performance to industry benchmarks.
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Understand individual customer behavior and follow up with targeted actions.
SCI turns complex data into clear guidance. With support from your Customer Success Manager, you’ll not only understand what’s happening - you’ll know what to do next.
Turn Your Data into Your Competitive Edge
Sana Commerce Insights brings together the data that matters - and helps you act on it. By connecting online behavior with real business outcomes, SCI empowers you to make smarter decisions, uncover new opportunities, and continuously improve your e-commerce performance.
With the right insights and the right guidance, your webstore becomes more than a channel - it becomes a growth engine.
