Google Tag Manager and Google Analytics

NOTE

Google Analytics 4 replaced Universal Analytics. Starting on July 1, 2023, standard Universal Analytics properties stopped processing new data, and all customers will lose access to the Universal Analytics interface and API starting on July 1, 2024. Therefore, you must use Google Analytics 4. For more information, see Google Analytics 4 has replaced Universal Analytics.

Here are some possibilities and advantages that Google Tag Manager (GTM) provides to improve your online business management: 

  • You can add and update Google AdWords tags, Analytics tags, DoubleClick Floodlight tags and many non-Google third-party tags directly from Google Tag Manager, instead of editing the website code.

  • Google Tag Manager allows you to install a basic implementation of Google Analytics via Google Tag Manager.

  • GTM is equipped with Auto-Event Tracking functionality. You can create event tags directly within the Google Tag Manager interface and fire them with triggers. It will help to track and understand customers' actions.

  • Its built-in debug features allow to test and debug each update on your site prior to publication, ensuring that your tags work properly before they are live.

To start your work with Google Tag Manager, you will need to do the following:

  • Create Google Tag Manager Account (this account will be used for Google Analytics as well).

  • Set up container and enter the container ID into Sana Admin.

  • Configure Google Tag Manager for your webstore.

For more information about Google Tag Manager usage and its basic configuration, see Google Tag Manager Help.

Google Tag Manager provides a lot of great tools. In this article we give you one of the common scenarios of how to set up Google Tag Manager with Google Analytics for the Sana webstore. For more information about Google Tag Manager features and tools, and how to set up them, refer to the official Google documentation.