Product Feed Export: What Is It For?

Product feed export is an add-on for e-commerce merchants, which is used to export product data to the XML, JSON or CSV files. This data can be used for data feed management tools, different shopping engines and marketplaces, for example Google Shopping, Amazon, eBay, etc. to increase your revenue by optimizing and increasing performance of online activities and conducting marketing campaigns across the web.

The Product feed export add-on was not implemented to integrate and communicate directly with Google Shopping, any other marketplace, or data feed management tool. This is because different marketplaces may have their own requirements, for example, they may ask for some product information or any other information that is not available in Sana or ERP by default.

Using the Product feed export add-on, you can export the basic and additional product information which is configurable within the add-on. Not all product information can be exported from ERP, for example you cannot export product information from the custom ERP fields.

Customers can use third-party middleware tools, for example ChannelEngine, DataFeedWatch, Channable, etc. to map product information from the exported XML, JSON or CSV file to the target fields that are used in different marketplaces.