Sana and Mailchimp

Mailchimp is an e-mail marketing solution, which allows you to send marketing e-mails, automated messages, and targeted campaigns. Mailchimp's robust marketing automation makes sure your e-mails get to the right people at the right time. Our integration between Sana Commerce Cloud and Mailchimp allows to send e-mails to the target customers based on their behavior, preferences, and sales order history.

Benefits to Integrate with Mailchimp

When you connect your Sana webstore with Mailchimp, you will definitely discover a lot of ways to achieve your marketing goals and grow your business. Together with Sana Commerce Cloud integrated with Mailchimp, you will keep your brand top of your mind.

Find New Audiences

If you need to attract new customers, Mailchimp is the right place to help you. Mailchimp offers nice signup forms, and thoughtfully designed marketing campaigns which results in identifying your target audience. You can customize the signup forms to fit the needs of your business. It can be a great way to promote giveaways and other special offers that entice new subscribers to join your list.

Create Customer Segments

Using Mailchimp, you can keep your customers up to date about different news or promotional campaigns, their purchases, or new products they might like. Together with customer segments, you can show your most profitable customers how deeply you appreciate their business and confidence by sending them personalized e-mails. Do not you think your customers will be happy to receive letters of gratitude with some discount offers for their next purchases? It helps you keep in touch with your customers and easily incorporate your customers’ purchase activity into your e-mail marketing campaign.

Boost Customer Loyalty

Mailchimp can help to keep your customers coming back. You can create segments and send purchase-based automations to reach your target audiences and give your customers a personalized experience with your brand. Also, you can design automated journeys to guide your customers’ experience, and send relevant messages to your customers based on how they engage with your business.

Promote Your Products

Mailchimp uses e-commerce data from your Sana webstore to personalize your messages to the fullest, so you can recommend the right products to the right customers. Using the purchase activity data, you can give your customers helpful suggestions for their next purchase. Moreover, you can add personalized product recommendations to any e-mail, including abandoned cart messages and order notifications.

Automate Your Marketing

You can easily design an automated journey for your customers, and lead them through an experience based on who they are and how they interact with your business. If you are not sure how to get started, pre-built templates give you a place to begin building successful automations for your business. For example, abandoned cart messages remind customers to finish a purchase they started in your store.

Track Your Sales

Mailchimp’s e-commerce reports give you a possibility to view the details of your webstore purchase activity and order history. You can see which products your customers buy, and how much revenue each campaign has created. Then, you can use this data to create even more specific segments and more effective marketing.

Analyze Your Data

From your Mailchimp account, you can take a deep dive into the key statistics details like the number of opens, clicks, unsubscribes, social activity, e-commerce data, etc.

Good to Know

• The General Data Protection Regulation (GDPR) may apply to the use of this tool. The GDPR became enforceable on 25 May 2018. Please read more about the use of Sana Commerce Cloud in combination with this add-on here (last paragraph).
• Sana Commerce Cloud uses the custom API 3.0 to integrate with Mailchimp.