Sana and Mailchimp


Compatibility: Sana Commerce Cloud 1.0.3 and higher



The Mailchimp e-mail service provider is available as an add-on. It can be installed from Sana Apps. In Sana Admin click: Apps > Add-ons.

It might happen that you don't have permissions to install Sana Apps, for example if you have a customized project or it was disabled by a web store administrator intentionally. In this case, you need to contact your Sana partner or project manager.



The General Data Protection Regulation (GDPR) may apply to the use of this tool. The GDPR became enforceable on 25 May 2018. Please read more about the use of Sana Commerce in combination with this add-on here (last paragraph).

Mailchimp is an e-mail marketing solution, which allows you to send marketing e-mails, automated messages, and targeted campaigns. Mailchimp's robust marketing automation makes sure your e-mails get to the right people at the right time. Our integration between Sana and Mailchimp allows to send e-mails to the target customers based on their behavior, preferences, and sales order history.

Mailchimp is based on three main tasks of e-mail marketing: manage subscriber lists, build e-mail campaigns, and review campaign reports. Using this add-on, you can import your customers to Mailchimp to further build e-mail marketing campaigns.

Using Mailchimp you can keep your customers up to date about different news or promotional campaigns, their purchases or new products they might like. Together with customer segments you can show your most profitable customers how deeply you appreciate their business and confidence by sending them personalized e-mails. Don't you think your customers will be happy to receive the letters of gratitude with some discount offers for their next purchases? It helps you keep in touch with your customers and easily incorporate your customers' purchase activity into your e-mail marketing campaign.