Gift Cards
A gift card is a prepaid card that works like a debit card, but it is preloaded with a certain amount of money by the one who gifts it. The receiver of the gift card can spend the card amount to make purchases at a specific store.
In Microsoft Dynamics 365 for Finance and Operations, you can create a gift card product with any value and sell it through a webstore.
When a customer purchases a gift card, it is automatically created in ERP with a generated code and selected value. The code for the gift card is automatically generated by Microsoft Dynamics 365 for Finance and Operations during the purchase of the gift card.
The customer can see the generated code in the sales order details. In addition, the sales manager can send it via email, messenger, or any other way.
Benefits of selling gift cards:
- Increase your revenue: selling gift cards boosts your sales and revenue when customers purchase them and when the receivers of the gift cards come to your store to redeem the gift cards as they usually spend more than the card value.
- Attract new customers: many gift card recipients may visit your store for the first time, which will add new customers to your store. One gift card, two customers - the one who bought the gift card and the one who received it.
- Build customer loyalty: many retailers offer gift cards during the holidays to increase customer loyalty. For example, customers can get a $20 gift card if they make a $200 purchase.
- Suitable for any business: gift cards can be used regardless of what you sell, physical goods or services.
- Spread brand awareness: gift cards are bought by certain people to give to others. It's a very easy way to get more people to know about your store or brand.
- A great gift: a gift card is a versatile gift for those who don't know what to get. By giving a gift card, you can let the recipient choose exactly what they want.
- Easy to sell and use: you can sell gift cards whenever you want, with any value and in any form, whether it's a virtual card, a physical card that you need to produce, or in the form of a voucher, coupon, or certificate. Depending on the card type, you can even brand or personalize them in a way.
If you sell virtual gift cards or cards in the form of a voucher, coupon, or certificate, you can print them out, or simply send the generated card code to customers by mail or messengers or in any other way. In the same way, gift card buyers can send the card code to whoever they give it to.
