Webstore Speed

Webstore performance is one of the key factors that determines the success of your business. If your webstore is fast loading, you will build a strong first impression and make your customers satisfied. Slow websites have low conversion rates and number of page visits, and a high bounce rate.

When the pages of your webstore load slowly, users can’t navigate and browse the catalog smoothly or easily find what they are looking for, they are more likely to leave before they buy something.

A lot of different factors impact your webstore performance, for example:

  • Hardware specifications of the servers

  • Internet connection

  • High-traffic or low-traffic webstore

  • Size and complexity of the catalog (number of products, product categories, etc.)

  • The amount and type of content on the web pages as well as the number of pages

  • The number and size of images and videos

  • Installed apps and features that are used

  • Third-party services embedded on your webstore

Sana can control some of the factors that affect webstore performance, for example, by constantly improving the overall code health of our standard product and its compliance with modern web development standards, but others we can’t. For example, we cannot be responsible for the amount and quality of the content added to the pages, customizations, any embedded third-party services, ERP servers or Internet connection. Poorly formatted content or content that does not meet certain requirements, for example oversized images or videos, customizations or third-party services can potentially degrade webstore performance and lower your webstore score in different tools for measuring performance of the websites, such as Google Lighthouse and PageSpeed Insights.


Sana Commerce is constantly improving its code and infrastructure which also has a positive effect on the performance of our webstores. We stick to the best practices in web development so that our code complies with modern standards. We always use different tools and services to analyze our code and performance of our webstores.

In this article you will learn about the automated tools for measuring quality and performance of the websites and web applications, such as Google Lighthouse and PageSpeed Insights. Also, we will give you some recommendations on how to optimize your webstore content and speed.